Digital TV News: X Corp

X Corp confirms intention to launch app for Smart TVs
Apr 23, 2024 – In a post on Twitter, Linda Yaccarino, chief executive officer of X Corp has confirmed that the company intends to soon launch an X app for Smart TVs
News categories: X Corp, Linda Yaccarino, Apps, Digital TV, Smart TV, Streaming, Worldwide

FOX launches expanded audience network and ad tech platform
Apr 3, 2024 – FOX Corporation (Nasdaq: FOXA, FOX) has launched its expanded audience network and ad tech platform, AdRise. AdRise will power OneFOX, FOX's cross portfolio inventory product.
News categories: FOX Corp, Tubi, Jeff Collins, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide

Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories: Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA

Tubi beta tests ChatGPT-powered content discovery
Sep 26, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced Rabbit AI, a mobile feature powered by ChatGPT-4 that offers viewers a new way to navigate the platform and discover movies and TV shows.
News categories: Tubi, Blake Bassett, Big Data, Digital TV, Latin America, North America, Streaming, UX

Tubi surpasses 74 million monthly active Users
Sep 6, 2023 – Tubi (NASDAQ:FOXA, FOX) has surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the year, reaching 1.4% of total U.S. TV viewing time.
News categories: Tubi, Anjali Sud, Digital TV, Results, Subscribers, USA

FOX deploys Zixi for affiliate contribution
Aug 15, 2023 – Zixi has announced that FOX Corporation has deployed Zixi for the initial delivery of the channels from their 190 local affiliates to their digital MVPD partners.
News categories: Zixi, FOX Corp, Gordon Brooks, Alastair Hamilton, Content Distribution, Digital TV, IBC2023, USA

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

PubMatic announces CTV Platform enhancements and new partnerships
Jun 15, 2023 – PubMatic (Nasdaq: PUBM) has announced a suite of enhancements to its CTV platform, and new and expanded partnerships with streaming brands including AMC Networks, FOX, iQIYI, and TiVo.
News categories: PubMatic, Nicole Scaglione, Abbie Reichner, Evan Adlman, Advertising, Digital TV, Streaming, Worldwide

Tubi announces new planning integrations and partnerships
Mar 23, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced new planning tools and partnerships enabling brands to capitalize on Tubi's audience via enhanced forecasting, identity and currency options.
News categories: Tubi, Mark Rotblat, Advertising, Big Data, Digital TV, Streaming, USA